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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built …
Persistent link: https://www.econbiz.de/10012043762
applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
Persistent link: https://www.econbiz.de/10012044297
tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city … satisfaction and loyalty, especially with regard to a number of tourist subgroups. …
Persistent link: https://www.econbiz.de/10010326391
loyalty. The aim of this research was to know and to analyze the influence of services, quality of products, and price on the … satisfaction and the influence of satisfaction on loyalty. The research was descriptive quantitative; the method of the research … order to know the influence of satisfaction on loyalty. The data were collected by doing interviews and questionnaires. The …
Persistent link: https://www.econbiz.de/10009464507
barriers, customer characteristics, market environment, and consumer satisfaction on consumer loyalty to buy Procal Gold milk … or Promise Gold milk. Theories were implemented in this research included Consumer Behavior Theory and Loyalty Consumer … simultaneously influence customer loyalty to buy Procal Gold milk, (2) In partial, variables that significantly influence consumer …
Persistent link: https://www.econbiz.de/10009464634
The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty …. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility … ofapplying the Investment Model (Rusbult 1980, 1983) to reveal the psychologicalprocesses underlying loyalty formation. The study …
Persistent link: https://www.econbiz.de/10009464810
The problem analyzed in bachelor thesis is how to increase the business clients’ loyalty of UAB „Gedimex“. The aim of … increasing business clients‘ loyalty for UAB „Gedimex“.The paper is divided into three main parts. The first part of the paper … business clients’ loyalty. These propositions are provided in reference to the analysis of the external market and internal …
Persistent link: https://www.econbiz.de/10009479153
It is important to create the contingent of loyal customers and to form positive attitude to the loyalty benefit when … supermarket is to establish loyalty towards its customers. The high level of loyal customer’s will enable to increase the … of the thesis is to submit measures of customer satisfaction and loyalty increase of UAB „Palink“ CENTO supermarket …
Persistent link: https://www.econbiz.de/10009479314