Velikova, Natalia; Howell, Roy D.; Dodd, Tim - In: International Journal of Wine Business Research 27 (2015) 2, pp. 103-124
Purpose – The purpose of this paper is to address the issue of objective knowledge operationalisation with specific focus on varying levels of scale items’ difficulty. The ultimate goal of the study was to develop a scale to measure objective wine knowledge, which would address the domain of...
