Researchers typically use rank ordered logit regression to analyze consumer preference data collected with Best-Worst Scaling (BWS) surveys. We propose a generalized rank ordered logit (GROL) model that accommodates scale and preference heterogeneity. Both the GROL and mixed rank ordered logit...

Endogeneity and correlated alternatives are major concerns to be addressed in travel behavior analysis. However, these issues have been rarely dealt with simultaneously in advanced discrete choice models. This study proposed a multinomial probit model that incorporates the instrumental variable...