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This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...
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Größe unbestimmt und hängen von Erhebungsdesign, Nutzenfunktion und Fehlerterm ab. Gängige Schätzverfahren wie OLS und UNMAP …
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