This paper develops a model for measuring the effects of sales promotion on purchase event feedback. The model directly assesses the extent to which promotion purchases contribute differently than non-promotion purchases to the dynamic component of Guadagni and Little's (1983) "brand loyalty"...

In diesem Beitrag wird ein Modell entwickelt, das die Wirkungen von Preis- und Nicht-Preis-Promotions auf die Markenloyalität von Konsumenten abbildet. Die Markenloyalitäts-Varia-ble von Guadagni/Little (1983) wird dabei dahingehend erweitert, daß die Änderung der Markenloyalität nach einem...

This study analyzes the exchange rate pass-through into German import prices based on disaggregated data taken on a monthly basis between 1995 and 2012. Our main contribution is twofold: firstly, we employ various time-series techniques to analyze data for different product categories, and also...

The German Environmental Liability Law (ELL) of 1991 has introduced far-reaching civil liability for environmental damages with the aim to increase firms? efforts to prevent accidents. Previous studies find poor evidence that this goal has actually been achieved. One and a half decades after the...