Narrow search
Showing 1 - 10 of 28,845
Cover Image
Performance Measurement für Customer Relationship Management : Controlling des IKT-basierten Kundenbeziehungsmanagements
Auer, Christoph - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071283
Cover Image
When are CRM systems successful? : The perspective of the user and of the organization
Bruggen, Gerrit H. van (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003088757
Cover Image
When are Crm Systems Successful? The Perspective of the User and of the Organization
Bruggen, G.H. van; Wierenga, Berend - 2011
The individual impact of CRM systems is strongly related to impact at the organizational level. Fit with the task of the user is key. CRM systems are successful in organizations that reward customer-centric behavior and that have an analytical decision style. Acceptance of a CRM system should be...
Persistent link: https://www.econbiz.de/10014061774
Cover Image
Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver - 1997
Persistent link: https://www.econbiz.de/10000971978
Cover Image
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
Cover Image
Mikrogeographische Marktsegmentierung im Database-Marketing von Versicherungsunternehmen
Munzer, Iris - 2000 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10013436477
Cover Image
Die Steuerung von Handelsmarken als Aufgabe des Category Managements : wie geeignet sind die Daten aus einem Verbraucherpanel?
Schröder, Hendrik - In: Exzellenz in Markenmanagement und Vertrieb : Grundlagen …, (pp. 165 - 179). 2005
Persistent link: https://www.econbiz.de/10014555975
Cover Image
Clustering financial time series : new insights from an extended hidden Markov model
Dias, José G.; Vermunt, Jeroen K.; Ramos, Sofia B. - In: European journal of operational research : EJOR 243 (2015) 3, pp. 852-864
Persistent link: https://www.econbiz.de/10010513848
Cover Image
Computer automation of general-to-specific model selection procedures
Krolzig, Hans-Martin; Hendry, David F. - In: Journal of economic dynamics & control 25 (2001) 6/7, pp. 831-866
Persistent link: https://www.econbiz.de/10001571994
Cover Image
Computer automation of general-to-specific model selection procedures
Krolzig, Hans-Martin; Hendry, David F. - 2000
Persistent link: https://www.econbiz.de/10001503808