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Success in pharmaceutical research : the changing role of scale and scope economies, spillovers and competition
Plotnikova, Tatiana - 2010
This paper investigates the determinants of success in the development of new drugs. In specific, it explores the factors of success in drug development programs at different stages of innovation process. We use economies of scale, scope, R&D competition and technological spillovers as...
Persistent link: https://www.econbiz.de/10003989033
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Corporate Branding von Gründungsunternehmen : der erfolgreiche Aufbau der Unternehmensmarke
Rode, Verena - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191967
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Beurteilung von Markenstrategien im Outfitbereich : eine empirische Analyse auf Basis von Erfolgsfaktoren
Wessel, Imke - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002166326
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Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska; Sattler, Henrik - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 57 (2005) 8, pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
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Brand Communities : Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
Loewenfeld, Fabian von - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003000950
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Co-Branding : welche Potenziale bietet Co-Branding für das Markenmanagement? ; Dokumentation des Workshops vom 27. Mai 2004
Meffert, Heribert (contributor) - 2004
Persistent link: https://www.econbiz.de/10002553543
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Productivity change and externalities : empirical evidence from Hungary
Kravtsova, Victoria - In: International review of applied economics 28 (2014) 1, pp. 102-125
Persistent link: https://www.econbiz.de/10010246714
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Does the burglar also disturb the neighbor? : crime spillovers on individual well-being
Avdic, Daniel; Bünnings, Christian - 2015
Indirect psychological effects induced by crime are likely to contribute significantly to the total costs of crime beyond the financial costs of direct victimization. Using detailed crime statistics for the whole of Germany and linking them to individual-level mental health information from the...
Persistent link: https://www.econbiz.de/10010474230
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Does the burglar also disturb the neighbor? : crime spillovers on individual well-being
Avdic, Daniel; Bünnings, Christian - 2015
Indirect psychological effects induced by crime are likely to contribute significantly to the total costs of crime beyond the financial costs of direct victimization. Using detailed crime statistics for the whole of Germany and linking them to individual-level mental health information from the...
Persistent link: https://www.econbiz.de/10010487160