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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740953
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2
Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740955
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Measurement of influence structure in buying networks
Büschken, Joachim
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
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pp. 765-789
Persistent link: https://www.econbiz.de/10001225309
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