Similar Search Results

Efficiency of integrated sponsorship advertising

Dudzik, Thade; Gröppel-Klein, Andrea - In: Advertising and communication : proceedings 4th …, (pp. 193-203). 2005

Persistent link: https://www.econbiz.de/10003353801

Ist normal originell?: die Wirkung authentischer Werbemodels

Gröppel-Klein, Andrea; Spilski, Anja - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 277-306). 2006

Persistent link: https://www.econbiz.de/10003415980

Der Pro-Veränderungsbias in der Akzeptanzforschung technologischer Innovationen : eine Erklärungsgröße für Fehlprognosen?

Gröppel-Klein, Andrea; Königstorfer, Jörg - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 617-641). 2007

Persistent link: https://www.econbiz.de/10003468620

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004

Persistent link: https://www.econbiz.de/10002573494

Is specific consumer behaviour influenced by terminal values or does yellow press set the tone?

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004

Persistent link: https://www.econbiz.de/10001985950

The relevance of living-style match for customer relationship marketing of housing companies

Gröppel-Klein, Andrea; Domke, Anja - 2004

Persistent link: https://www.econbiz.de/10001986100

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea (contributor); … - 2005

We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...

Persistent link: https://www.econbiz.de/10003088938

The Impact of Terminal Values and Yellow Press on Consumer Behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2005

We investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury") can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and...

Persistent link: https://www.econbiz.de/10010297228

Die Werbewirkung von Sportsponsoring

Dudzik, Thade - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003356198