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Co-Branding als Strategieoption der Markenpolitik : Kaufverhalten bei Co-Brand-Produkten und negative Rückwirkungseffekte auf die Muttermarken
Huber, Jan-Alexander - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509273
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Der Wert von Luxusmarken : Determinanten des konsumentenorientierten Markenwerts und Implikationen für das Luxusmarkenmanagement
Valtin, Alexandra - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002749837
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Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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Brand Strength : Building and Testing Models Based on Experiential Information
Walser, Martin G. - 2004 - Gabler Edition Wissenschaft
As brands have developed an image as an integral, beneficial part of products and services, the evaluation of brands has become the subject of substantial research. Sparked by the strong interest in measuring the financial value of brands, numerous attempts to assess the value of a brand from a...
Persistent link: https://www.econbiz.de/10013519522
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The influence of trust and attitudes on the purchase frequency of organic produce
Dumortier, Jerome; Evans, Keith; Grebitus, Carola; … - In: Journal of international food & agribusiness marketing … 29 (2017) 1, pp. 46-69
Persistent link: https://www.econbiz.de/10011799918
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Stock price comovement : evidence from India
Mishra, Sagarika; Dhole, Sandip - In: Emerging markets finance & trade : a journal of the … 51 (2015) 5, pp. 893-903
Persistent link: https://www.econbiz.de/10011561124
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Ferreting out tunneling : an application to Indian business groups
Bertrand, Marianne; Mehta, Paras; Mullainathan, Sendhil - 2006
Persistent link: https://www.econbiz.de/10003404121
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Ferreting out tunneling : an application to Indian business groups
Bertrand, Marianne; Mehta, Paras; Mullainathan, Sendhil - In: The quarterly journal of economics 117 (2002) 1, pp. 121-148
Persistent link: https://www.econbiz.de/10001643147
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Ferreting out tunneling : an application to Indian business groups
Bertrand, Marianne; Mehta, Paras; Mullainathan, Sendhil - 2000
Persistent link: https://www.econbiz.de/10001558867
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Ferreting out tunneling : an application to Indian business groups
Bertrand, Marianne; Mehta, Paras; Mullainathan, Sendhil - 2000
Persistent link: https://www.econbiz.de/10001520888