Svotwa, Tendai Douglas; Roberts-Lombard, Mornay; … - In: Cogent business & management 7 (2020) 1, pp. 1-14
The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa. A descriptive research design was followed and data were collected from 400 young adult customers aged 18-35 in the Gauteng province of...
