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Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara
Gummesson, Evert - 1988
Persistent link: https://www.econbiz.de/10000835355
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The marketing of professional services : an organisational dilemma
Gummesson, Evert - In: European journal of marketing : EJM 13 (1979) 5, pp. 308-318
Persistent link: https://www.econbiz.de/10002542240
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The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert; Grönroos, Evert - In: Journal of service management 23 (2012) 4, pp. 479-497
Persistent link: https://www.econbiz.de/10009619539