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~subject:"Schweden"
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Schweden
Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsmarketing
24
Services marketing
24
Marketing theory
19
Marketingtheorie
19
Marketing
18
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Dienstleistungssektor
10
Services
10
Customer integration
8
Kundenintegration
8
Service-Dominant Logic
8
Service-dominant logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Service logic
5
Service management
5
Communication
4
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Type of publication
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Book / Working Paper
5
Language
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Swedish
3
English
2
Author
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Grönroos, Christian
5
Monthelie, Caroline
1
Institution
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Svenska Handelshögskolan <Helsinki>
1
Published in...
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(Research reports / Swed. School of Economics and Business Admin.
1
Meddelanden från Svenska handelshögskolan
1
Source
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ECONIS (ZBW)
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1
Marknadsföring i tjänsteföretag
Grönroos, Christian
-
1987
-
2. uppl
Persistent link: https://www.econbiz.de/10000742470
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2
Strategic management and marketing in the service sector
Grönroos, Christian
-
1984
Persistent link: https://www.econbiz.de/10000684263
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3
Service management i den offentliga sektorn
Grönroos, Christian
;
Monthelie, Caroline
-
1988
Persistent link: https://www.econbiz.de/10000760162
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4
Strategier för finländska entreprenadföretags marknadsföring på den svenska marknaden
Grönroos, Christian
-
1979
Persistent link: https://www.econbiz.de/10000532524
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5
Strategic management and marketing in the service sector
Grönroos, Christian
-
1982
Persistent link: https://www.econbiz.de/10002314508
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