Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...