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Franchising globally : innovation, learning and imitation
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Franchising in emerging markets
Alon, Ilan
;
Welsh, Dianne H. B.
;
Falbe, Cecilia M.
- In:
Franchising globally : innovation, learning and imitation
,
(pp. 11-35)
.
2010
Persistent link: https://www.econbiz.de/10003956576
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