Franchising in emerging markets
Year of publication: |
2010
|
---|---|
Authors: | Alon, Ilan ; Welsh, Dianne H. B. ; Falbe, Cecilia M. |
Published in: |
Franchising globally : innovation, learning and imitation. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-23828-2. - 2010, p. 11-35
|
Subject: | Franchising | Schwellenländer | Emerging economies |
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