Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … South African wine consumers by means of a structured online questionnaire. Respondents were divided into two main age … importance of wine attributes between the two age groups investigated. Both groups regarded the previous tasting of a wine and …

Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are … not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to … gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in …

behaviour.This method has been chosen to evaluate how the features of a wine packaging can influence consumer purchasing. The …