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Establishing and restructuring marketing channels : an exploratory study of a Taiwanese company in Russia
Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104
board company establishes and re-structures marketing channels in Russia over three developmental stages: entry …
Persistent link: https://www.econbiz.de/10009788269
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Conclusion : evolution of emerging market multinationals from Asia and Europe
Gorshkov, Victor - In: Emerging Multinationals from Asia and Europe : In the …, (pp. 71-82). 2024
Persistent link: https://www.econbiz.de/10014583330
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Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries : A Case Study of Chinese Luxury Consumers
Saidi, Sandra; Mohiuddin, Muhammad; Su, Zhan; … - 2013
future to new emerging countries in Asia and elsewhere …
Persistent link: https://www.econbiz.de/10014173682
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One Marketing Metric To Rule Them All? An Examination of the Emergence and Rise of Net Promoter Score as a Marketing Fashion
Madsen, Dag Øivind - 2021
Net Promoter Score (NPS) is heralded by proponents as the quintessential marketing metric for measuring customer and brand loyalty. Its popularity is currently very high, especially in North-American companies. The frenetic interest in NPS has led some commentators to call it a cult-like...
Persistent link: https://www.econbiz.de/10013250342
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Adding Value to Service Brands Through Innovation : A Framework for Emerging Economies
Guceri-Ucar, Gozem - 2015
Innovation is rapidly becoming a central driver in the marketing strategy of many service companies, while its effects on the perceived value of a service brand have yet to be determined. The purpose of this chapter is to explore how introducing an innovation affects the perceived brand equity...
Persistent link: https://www.econbiz.de/10014149216
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Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania
Dabija, Dan-Cristian; Alt, Monika - Anetta; Abrudan, … - 2013
Both on their home markets, as well as on the emerging ones – the case of Cluj-Napoca, Romania – European retailers face a new situation, by excellence a challenging one. On the one side, the competitive market has been in a continuous and constant expansion for several years and on the...
Persistent link: https://www.econbiz.de/10014164750
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Financial Markets and the Current Account : Emerging Europe Versus Emerging Asia
Herrmann, Sabine - 2016
countries in emerging Asia have been running sizeable current account surpluses, countries in emerging Europe have been facing … divergent current account patterns in emerging Europe and emerging Asia based on the assumption that both regions constitute two … found to be the most significant factors to explain divergent current account patterns in emerging Europe and emerging Asia …
Persistent link: https://www.econbiz.de/10012991247
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Real convergence, financial markets, and the current account : emerging Europe versus emerging Asia
Herrmann, Sabine; Winkler, Adalbert - 2008
emerging markets. While countries in emerging Asia have been running sizeable current account surpluses, countries in emerging … characteristics in explaining this divergence in the catching-up process in Europe and Asia. We assume that the two regions constitute …
Persistent link: https://www.econbiz.de/10011641238
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SME internationalization in emerging markets : symbiotic vs. commensal pathways
Mikhailitchenko, Andrey; Varshney, Sanjay B. - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 4-19
textile industry in China and Russia. The applied data analysis technique employed is structural equation modeling. The survey …
Persistent link: https://www.econbiz.de/10012116480
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Modernizing Retailers in an Emerging Market : Investigating Externally-focused and Internally-focused Approaches
Anderson‐Macdonald, Stephen - 2020
This paper studies the impact of business modernization on the sales performance of traditional retailers. We define modernization as adopting tangible structures and business practices of organized retail chains (for example, exterior signage with store name and logo, or a database to record...
Persistent link: https://www.econbiz.de/10012824025