Vassileva, Bistra; Nikolov, Miroslav - In: Serbian journal of management : an international … 11 (2016) 2, pp. 291-310
The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the...
