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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012484850