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Brand breakout : how emerging market brands will go global
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2013
Persistent link: https://www.econbiz.de/10009753378
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Diaspora marketing
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard business review : HBR 91 (2013) 10, pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E. M. - 2009
Persistent link: https://www.econbiz.de/10003794843
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Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
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Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.; Burgess, Steven M. - 1999
Persistent link: https://www.econbiz.de/10001463749
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Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes; Heerde, Harald J. van; Dekimpe, Marnik G.; … - In: Journal of marketing research 59 (2022) 2, pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
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How emerging giants are rewriting the rules of M&A
Kumar, Nirmalya - In: Harvard business review : HBR 87 (2009) 5, pp. 115-121
Persistent link: https://www.econbiz.de/10003847465
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Das globale Unternehmen
Kumar, Nirmalya; Puranam, Phanish - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 5, pp. 72-82
Persistent link: https://www.econbiz.de/10009531387
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Have you restructured for global success?
Kumar, Nirmalya; Puranam, Phanish - In: Harvard business review : HBR 89 (2011) 10, pp. 123-128
Persistent link: https://www.econbiz.de/10009349286