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Creating a formal market ecosystem for base of the pyramid markets : strategic choices for social embeddedness

Goyal, Sandeep; Sergi, Bruno S. - In: International journal of business and globalisation : IJBG 15 (2015) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10011544831

Marketing at the base of the pyramid : perspectives for practitioners and academics

Beninger, Stefanie; Robson, Karen - In: Business horizons 58 (2015) 5, pp. 509-516

Persistent link: https://www.econbiz.de/10011349257

Defining a base of the pyramid strategy

Landrum, Nancy E. - In: International journal of business and emerging markets … 6 (2014) 4, pp. 286-297

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Linking up : inclusive business models for access to energy solutions at base of the pyramid in India

Goyal, Sandeep; Esposito, Mark; Kapoor, Amit; Jaiswal, MP; … - In: International journal of business and globalisation : IJBG 12 (2014) 4, pp. 413-438

Persistent link: https://www.econbiz.de/10011288838

Examining the private sector's role in wealth creation and poverty reduction

Hipsher, Scott A. (ed.) - 2018

"This book explores poverty reduction in the least developed or developing economies through the creation of livelihood options and economic growth created by private sector activities. It examines the private sector's role in creating the wealth needed to substantially and sustainability reduce...