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Schwellenländer
India
48
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43
Consumer behaviour
26
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18
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Singh, Ramendra
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Jaikumar, Saravana
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Agarwal, Sharad
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Ang, Rodolfo P.
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Bakshi, Madhupa
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Dash, Rupanwita
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Ji, Wenbo
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Keh, Hean Tat
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Maity, Moutusy
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Mishra, Prashant
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Ranjan, Kumar Rakesh
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Rohit, Sudeep
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Asia Pacific journal of marketing and logistics
1
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Corporate social responsibility and local community in Asia
1
International marketing review
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ECONIS (ZBW)
9
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1
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1
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Singh, Ramendra
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 479-492
Persistent link: https://www.econbiz.de/10003781707
Saved in:
2
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
3
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
4
Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy
;
Singh, Ramendra
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
Saved in:
5
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
6
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
7
Corporate social responsibility in emerging markets : corporate India's engagement with local communities
Singh, Ramendra
;
Agarwal, Sharad
- In:
Corporate social responsibility and local community in Asia
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010356314
Saved in:
8
Impact of consumption emotions on WOM in movie consumption : empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011484655
Saved in:
9
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
Saved in:
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