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A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna; Ljung, Anna - In: International journal of business environment : IJBE 8 (2016) 1, pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
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Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty; Liu, Steven Y. H.; Liu, Leigh Anne - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun; Bozbay, Zehra - In: Journal of promotion management : JPM 24 (2018) 6, pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
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How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K. - In: Journal of food products marketing 23 (2017) 8, pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467