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~subject:"Schwellenländer"
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Schwellenländer
Brand management
53
Markenführung
52
Consumer behaviour
47
International marketing
47
Internationales Marketing
47
Konsumentenverhalten
45
Brand image
33
Markenimage
33
Global brands
32
Globalization
30
global brands
30
Globalisierung
28
Brand
19
Markenartikel
19
Global identity
16
Welt
15
World
15
Cultural identity
13
Kulturelle Identität
13
Personality psychology
13
Persönlichkeitspsychologie
13
China
11
Emerging economies
10
National culture
10
Nationalkultur
10
global identity
10
Corporate Social Responsibility
9
Local identity
8
Multinationales Unternehmen
8
Transnational corporation
8
Corporate social responsibility
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Cultural compatibility
6
Designation of origin
6
Herkunftsbezeichnung
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English
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Heinberg, Martin
2
Akturan, Ulun
1
Alden, Dana
1
Ar, Aybeniz Akdeniz
1
Asiati, Diah Isnaini
1
Bengtson, Anna
1
Borges, Adilson
1
Bozbay, Zehra
1
Dalmoro, Marlon
1
Feng, Jing Betty
1
Guo, Xiaoling
1
Kara, Ali
1
Karjaluoto, Heikki
1
Kelley, James B.
1
Lee, Julie A.
1
Liu, Leigh Anne
1
Liu, Steven Y. H.
1
Ljung, Anna
1
Nique, Walter Meucci
1
Ozkaya, H. Erkan
1
Pinto, Diego Costa
1
Riefler, Petra
1
Soutar, Geoffrey N.
1
Srivastava, R. K.
1
Taiminen, Kimmo
1
Taube, Markus
1
Wahid, Risqo
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Zou, Shaoming
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Journal of international marketing
3
International journal of business environment : IJBE
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of promotion management : JPM
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
A relationship view of MNCs' innovation management in emerging economies : the Amazon connection case
Bengtson, Anna
;
Ljung, Anna
- In:
International journal of business environment : IJBE
8
(
2016
)
1
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011590925
Saved in:
2
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty
;
Liu, Steven Y. H.
;
Liu, Leigh Anne
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
Saved in:
3
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
4
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
5
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
6
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
7
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
8
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
9
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
10
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
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