Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Year of publication: |
2023
|
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Authors: | Wahid, Risqo ; Karjaluoto, Heikki ; Taiminen, Kimmo ; Asiati, Diah Isnaini |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 1, p. 106-123
|
Subject: | content marketing | customer engagement | global brands | social media marketing | TikTok | Online-Marketing | Internet marketing | Markenführung | Brand management | Internationales Marketing | International marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies |
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