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Handbook of research methods in consumer psychology

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Quantitative research methods in consumer psychology : contemporary and data driven approaches

Hackett, Paul (ed.) - 2019

Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer...

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Marketing research : its function, scope, and method

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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung

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Business research

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Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales

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Grundlagen von Prognosen

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