Handbook of research methods in consumer psychology
edited by Frank R. Kardes, Paul M. Herr, and Norbert Schwarz
| Alternative title: | Research methods in consumer psychology |
|---|---|
| Year of publication: |
2019
|
| Other Persons: | Kardes, Frank R. (ed.) ; Herr, Paul M. (ed.) ; Schwarz, Norbert (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Wissenschaftliche Methode | Scientific method | Konsumentenverhalten | Consumer behaviour | Verbraucher | Psychologie | Forschungsmethode |
| Extent: | 1 Online-Ressource (xi, 527 Seiten) Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-351-13771-3 ; 1-351-13771-9 ; 978-0-429-68759-4 ; 0-429-68759-1 ; 978-1-351-13768-3 ; 1-351-13768-9 ; 978-1-351-13770-6 ; 1-351-13770-0 ; 978-0-8153-5298-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182409