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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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A history of schools of marketing thought
Shaw, Erich H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003608596
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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
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Blinde Flecken der Marketingwissenschaft : das Problemfeld der "4 Gs"
Hansen, Ursula - In: Marktorientierte Unternehmensführung : Reflexionen - …, (pp. 57-83). 1997
Persistent link: https://www.econbiz.de/10001296714
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In search of the two-handed economist : ideology, methodology and marketing in economics
Freedman, Craig - 2016
Persistent link: https://www.econbiz.de/10011480937
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094