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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Mixed methods designs in marketing research
Harrison, Robert L.
;
Reilly, Timothy M.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
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pp. 7-26
Persistent link: https://www.econbiz.de/10008858058
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