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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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Data collection in a flat world : the strengths and weaknesses of Mechanical Turk samples
Goodman, Joseph K.; Cryder, Cynthia E.; Cheema, Amar - In: Journal of behavioral decision making 26 (2013) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10009781346
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Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
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Dirty data : the effects of screening respondents who provide low-quality data in survey research
DeSimone, Justin A.; Harms, P.D. - In: Journal of business and psychology 33 (2018) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10011937205
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Construction of the earnings and benefits file (EBF) for use with the health and retirement survey
Mitchell, Olivia S.; Olson, Jan; Steinmeier, Thomas L. - 1996
Persistent link: https://www.econbiz.de/10000601877
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An Introduction to the methods of economic statistics
Crum, William Leonard; Patton, Alson Currie - 1925
Persistent link: https://www.econbiz.de/10000386065