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Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan; Zhang, Jin; Wei, Qiang; Chen, Guoqing - In: Information & management : the internat. journal of … 54 (2017) 4, pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
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Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
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Uses of information and communication technologies
Sharma, N. K. - In: Research bulletin / The Institute of Cost Accountants … 38 (2013), pp. 125-135
Persistent link: https://www.econbiz.de/10011419760
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Integration and search engine bias
Cornière, Alexandre de; Taylor, Greg - 2013
Persistent link: https://www.econbiz.de/10009732787
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Metasearch information fusion using linear programming
Amin, Gholam R.; Emrouznejad, Ali; Sadeghi, Hamid - In: RAIRO / Operations research 46 (2012) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10010223203
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A semantics-based method for clustering of Chinese web search results
Zhang, Hui; Wang, Deqing; Wang, Li; Bi, Zhuming; Chen, Yong - In: Enterprise information systems 8 (2014) 1, pp. 147-165
Persistent link: https://www.econbiz.de/10010237630
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Integration and search engine bias
Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597
Persistent link: https://www.econbiz.de/10010423876
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Do sentiment indices always improve the prediction accuracy of exchange rates?
Ito, Takumi; Takeda, Fumiko - In: Journal of forecasting 41 (2022) 4, pp. 840-852
Persistent link: https://www.econbiz.de/10013287866
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Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)
Jeon, Doh-Shin; Yan, Jun - 2020
Persistent link: https://www.econbiz.de/10012419686
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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407