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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Ferreira, Kris Johnson
;
Teixeira, Thales S.
-
2019
Persistent link: https://www.econbiz.de/10012052746
Saved in:
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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Ferreira, Kris Johnson
;
Teixeira, Thales S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 944-959
Persistent link: https://www.econbiz.de/10012177741
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