Narrow search
Showing 1 - 4 of 4
Cover Image
Global advertising practice in a borderless world
Brennan, Linda L. (ed.); Crawford, Robert (ed.);  … - 2017 - First edition.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10013181489
Cover Image
Globalisation, branding and advertising's stakeholders
Brennan, Linda; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 22-41). 2017
Persistent link: https://www.econbiz.de/10011668012
Cover Image
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert; Brennan, Linda; Nguyen, Dang; Parker, … - In: Global advertising practice in a borderless world, (pp. 219-227). 2017
Persistent link: https://www.econbiz.de/10011668028
Cover Image
Global advertising practice in a borderless world
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2017
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10011638506