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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos (ed.);  … - International Conference on Advances in National Brand … - 2023
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and … discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing … including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas …
Persistent link: https://www.econbiz.de/10014281679
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
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Contemporary issues in marketing : principles and practice
Gbadamosi, Ayantunji (ed.) - 2019
Persistent link: https://www.econbiz.de/10012104336
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Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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Die Performance der Luxusgüterindustrie : eine internationale Untersuchung
Walkshäusl, Christian; Meier, Stefanie; Röder, Klaus - In: Corporate finance / Biz 2 (2011) 7, pp. 404-408
Persistent link: https://www.econbiz.de/10009311761
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Structure, performance, and action plans for six industries in Bangladesh ; Part 1
Bangladesch / SME Cell - 2010
Persistent link: https://www.econbiz.de/10009616669
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Entwicklungsdynamik des russischen Automobilmarktes : eine Analyse anhand des System Dynamics-Ansatzes
Hacibekiroglu, Murat Tahsin - 2013
Persistent link: https://www.econbiz.de/10009762165
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See now buy now : a revolution for luxury supply chain management
Brun, Alessandro; Castelli, Cecilia; Karaosman, Hakan - In: Business models and ICT technologies for the fashion …, (pp. 33-46). 2017
Persistent link: https://www.econbiz.de/10011629827
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Knowhow, skills and competencies as knowledge assets for luxury companies
Seraidarian, Fabien; Kmiec, Ruxanda - In: New luxury management : creating and managing …, (pp. 125-143). 2017
Persistent link: https://www.econbiz.de/10011609204