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Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie; Yao, Dai; Chen, Xingyu; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Happiness begets money : emotion and engagement in live streaming
Lin, Yan; Yao, Dai; Chen, Xingyu - In: Journal of marketing research 58 (2021) 3, pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
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On the Scholes liquidation problem
Brown, David B.; Carlin, Bruce Ian; Lobo, Miguel Sousa - 2009
Persistent link: https://www.econbiz.de/10003889776
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On the Scholes Liquidation Problem
Brown, David B. - 2009
How should an investor unwind a portfolio in the face of recurring and uncertain liquidity needs? We propose a model of portfolio liquidation in two periods to investigate this question, initially posed by Myron Scholes following the fall of Long Term Capital Management. We show that when the...
Persistent link: https://www.econbiz.de/10012463269
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On the Scholes Liquidation Problem
Brown, David B. - 2010
How should an investor unwind a portfolio in the face of recurring and uncertain liquidity needs? We propose a model of portfolio liquidation in two periods to investigate this question, initially posed by Myron Scholes following the fall of Long Term Capital Management. We show that when the...
Persistent link: https://www.econbiz.de/10013150836
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On the Scholes Liquidation Problem
Brown, David B.; Sousa Lobo, Miguel; Carlin, Bruce I. - 2009
How should an investor unwind a portfolio in the face of recurring and uncertain liquidity needs? We propose a model of portfolio liquidation in two periods to investigate this question, initially posed by Myron Scholes following the fall of Long Term Capital Management. We show that when the...
Persistent link: https://www.econbiz.de/10014201328