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Why salespeople avoid big-whale sales opportunities

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Introduction to the special issue: Sales and innovation

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Entrepreneurial marketing : how to develop customer demand

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Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive...

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(Re) defining salesperson motivation : current status, main challenges, and research directions

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Neuroticism and the sales profession

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Are conservative approaches to new product selling a blessing in disguise?

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