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Management decision : MD
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The journal of business & industrial marketing
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Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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2
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
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