The "dividual" is semiocapitalist consumer culture
Year of publication: |
2022
|
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Authors: | Hietanen, Joel ; Ahlberg, Oscar ; Botez, Andrei |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 1/2, p. 165-181
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Subject: | algorithm | automation | deimosology | Deleuze and Guattari | Dividual | semiocapitalism | Konsumentenverhalten | Consumer behaviour | Automatisierung | Automation |
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