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Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Pasquier, Martial
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2005
Persistent link: https://www.econbiz.de/10003055559
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Intégration méthodologique des outils sémiotiques appliqués au marketing
Pasquier, Martial
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contributor
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2005
Persistent link: https://www.econbiz.de/10003055563
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