Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Martial Pasquier
| Year of publication: |
Mar. 2005
|
|---|---|
| Other Persons: | Pasquier, Martial (contributor) |
| Publisher: |
Chavannes-près-Renens : IDHEAP |
| Subject: | Marketing | Semiotik | Semiotics |
| Extent: | Online-Ressource, 38 p., text |
|---|---|
| Series: | Working paper / Institut de Hautes Études en Administration Publique. - Chavannes-près-Renens, ZDB-ID 2694749-3. - Vol. 1/2005 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003055559