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Is this brand ephemeral? : a multivariate tree-based decision analysis of new product sustainability
Yada, Katsutoshi
;
Ip, Edward
;
Katoh, Naoli
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10003665737
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