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innovation behavior between the manufacturing and services sectors, for example, with respect to information sources and … entrepreneurship. The results of this paper reveal the importance of service innovation not only for the services sector but also for …
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The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
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