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Service industry
Innovation
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Relations avec la clientèle
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Service co-creation
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Edvardsson, Bo
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Managing economies, trade and international business
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The journal of services marketing
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Knowledge as a guiding principle in the organization of international marketing departments in service firms
Stevens, Eric
- In:
Managing economies, trade and international business
,
(pp. 307-321)
.
2010
Persistent link: https://www.econbiz.de/10003919243
Saved in:
2
Determinants of services co-creation with business customers
Jouny-Rivier, Elodie
;
Reynoso, Javier
;
Edvardsson, Bo
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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