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~subject:"Service industry"
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Co-creation of value in servic...
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Service industry
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
23
Marketingtheorie
19
Value creation
19
Betriebliche Wertschöpfung
17
Marketing management
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Dienstleistungssektor
10
Services
10
Service-dominant logic
9
Customer integration
8
Kundenintegration
8
Service logic
8
Service quality
8
Service-Dominant Logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
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Grönroos, Christian
6
Bateson, John E. G.
1
Berry, Leonard L.
1
Bitner, Mary Jo
1
Bowen, David E.
1
Brown, Stephen Walter
1
Chase, Richard B.
1
Edvardsson, Bo
1
Fisk, Raymond P.
1
Ojasalo, Katri
1
Parasuraman, A.
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Svenska Handelshögskolan <Helsinki>
1
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(Research reports / Swed. School of Economics and Business Admin.
1
Ekonomiska Samfundets tidskrift
1
International journal of quality and service sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
The journal of services marketing
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ECONIS (ZBW)
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1
Konkurrenskraft i servicesamhället
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
40
(
1987
)
3
,
pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
Saved in:
2
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
3
Service productivity as mutual learning
Grönroos, Christian
;
Ojasalo, Katri
- In:
International journal of quality and service sciences
7
(
2015
)
2/3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011400704
Saved in:
4
Internationalization strategies for services : a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
Saved in:
5
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
6
Strategic management and marketing in the service sector
Grönroos, Christian
-
1982
Persistent link: https://www.econbiz.de/10002314508
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