Narrow search
Showing 1 - 6 of 6
Cover Image
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009
Persistent link: https://www.econbiz.de/10003850168
Cover Image
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Cover Image
To give or not to give professional services to non-paying clients ; Professionals' giving backstory
McColl-Kennedy, Janet R.; Patterson, Paul G.; Brady, … - In: Journal of service management 26 (2015) 3, pp. 426-459
Persistent link: https://www.econbiz.de/10011389031
Cover Image
The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - 2003
Persistent link: https://www.econbiz.de/10001794060
Cover Image
A typology of service firms in international markets : an empirical investigation
Patterson, Paul G.; Čičić, Muris - 1995
Persistent link: https://www.econbiz.de/10000943786
Cover Image
In pursuit of service productivity and customer satisfaction : the role of resources
Lee, Jenny Jiyeon; Patterson, Paul G.; Ngo, Liem Viet - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1836-1855
Persistent link: https://www.econbiz.de/10011773769