Purpose – The purpose of this paper is to extend the understanding of innovation in service ecosystems by focussing on the role of values resonance in relation to the integration of brands, service systems and experience rooms. Design/methodology/approach – An empirical, explorative case...

Chapter 1: Introduction -- Chapter 2: Healthcare in the 4.0 Era of Digitization -- Chapter 3: One Digital Health.-Chapter 4: Value-Based Healthcare -- Chapter 5: Value Co-creation and Stakeholders’ Engagement -- Chapter 6: The Evolution to Patient Centricity -- Chapter 7: Patient Experience --...