Traditional service sectors encompass a wide variety of industries ranging from transportation, retail and healthcare to entertainment, banking, and insurance. As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging...

Context: Origins -- Revisiting “Where Does the Customer Fit in a Service Operation?” -- The Service Profit Chain -- Winning the Service Game -- Customer Equity -- Service Worldsservice worlds -- Context: Theory -- The Unified Service Theory -- Advancing Service Scienceservice science with...