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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine - 2000
Persistent link: https://www.econbiz.de/10001538971
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley; Mumuni, Alhassan G.; Newell, Stephen J.; … - In: The journal of product & brand management 26 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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Why customers intend to use express delivery services
Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
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Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta
Mubarok, Endang Saefuddin; Subarjo, Budi; Raihan, Raihan; … - In: Cogent business & management 10 (2023) 3, pp. 1-20
This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and quantitative explanatory, with a multivariate analysis...
Persistent link: https://www.econbiz.de/10014505809
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Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
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The impact of innovation on customer satisfaction : a study of the cosmetic product
Sah, Raman - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 107-115
Persistent link: https://www.econbiz.de/10014493952
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Manufacturer-provided services vs. retailer-provided services : effect on product quality, channel profits and consumer welfare
Kolay, Sreya - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 124-154
Persistent link: https://www.econbiz.de/10011337512