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Purpose - The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …
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. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation … quality reputation, and online purchase intention. This work furthers web-store decision makers’ understanding of the …
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