Exploring the effect of distinct family firm reputation on consumers' preferences
Year of publication: |
2013
|
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Authors: | Binz, Claudia ; Hair, Joseph F. ; Pieper, Torsten M. ; Baldauf, Artur |
Published in: |
Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 4.2013, 1, p. 3-11
|
Subject: | Familienunternehmen | Family business | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Reputation |
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